The talk
Authority by Design, Not by Default: how a book makes you the go-to name in your field.
For a lot of business owners, their expertise is the best-kept secret in town. Julie will show why a book is one of the strongest ways to build trust, and why authority is something you design on purpose, not something you wait to be given.
It's practical, based on her own experience, and there's time for your questions.
Who it's for
Just starting out
- Thinking about starting a business, or in your first year.
- Working for yourself as a solopreneur.
- New to networking and want a friendly room to start in.
- Or simply after an evening with positive people that gets you motivated to do something.
Already established
- Looking to scale up.
- Building your personal brand and growing your wealth.
- Wanting technology and AI to save you time, so you get more of it with your family or doing the things you love.
Why come
- One speaker with something real to say, and proper time for your questions.
- A room of Peterborough owners and directors, from the well established to the six months in.
- Introductions, so everyone in the room gets heard, not just the loudest voices.
The evening
- 5:30pmDoors open. Networking.
- 6:15pmJulie Hogbin: Authority by Design, Not by Default. 45 minutes, including your questions.
- 7:00pm to 8:00pmMore networking.
Coming on your own? Most people do. Faisal will introduce you.
October sold out. 40 people were in the room. Ten seats are always kept for people coming for the first time, so please book early.
About Julie
Julie helps experts turn what they know into books that build their authority. She founded Book Catalyst, a programme that takes people from an idea all the way to a published book, and runs her own imprint, Hogbin House Publishing.
Before books became her focus, she spent more than 30 years as a leadership and management consultant and business mentor. Her books include STRESS: The Reality, Setting Goals and, most recently, Wealth Beyond Money, co-written with Immanuel Ezekiel. She also hosts The Success Suite Podcast.
What people say
“First time going to Peterborough PBN, couldn't be happier really great event and host Faisal.”
RJC Property Solutions
“The conversations before and after the main talk are just as valuable as the presentation itself.”
Luke Parr, comes to PBN Peterborough every month
“The evening was well organised, with plenty of opportunities to connect and share ideas.”
Mo Rafiq
Your host
Faisal Mahmood co-founded Medialogix in 2003 and still runs it. He started Progressive Business Network Peterborough in September 2025 to bring local owners and directors into one room each month.
Where
Book your seat
PBN member? Annual tickets and VIP membership are on the PBN Peterborough page.